The German manufacturer announced it will launch a new five-door, entry-level city car next summer. Endearingly, the model is named Karl after one of founder Adam Opel's sons.
The Opel Karl will join the Corsa and the Adam in the German brand's family of city cars. With a length of just 3.68m (12ft), the Karl will be more compact than the Corsa and will represent the brand's new entry-level offering.
The name Karl was chosen as a tribute to one of the sons of the brand's founder Adam Opel, who worked with his brothers Wilhelm and Friedrich to bring the company into the automobile business in 1898. But while the actual son was named Carl, the brand decided to swap first initial to go with a name that looks more German.
"Karl is a short, snappy and catchy name that represents Opel brand values: German, emotional and approachable," said Tina Müller, chief marketing officer at Opel.
Source : hindustantimes.com
